No matter where I go on the Internet, I feel like I am trapped in the “feed,” held down by algorithms that are like axes trying to make bespoke shirts out of silk. And no one illustrates it better than Facebook and Twitter, two more services that should know better, but they don’t. Fake news, unintelligent information and radically dumb statements are getting more attention than what matters. The likes, retweets, re-posts are nothing more than steroids for noise. Even when you are sarcastic in your retweets or re-shares, the system has the understanding of a one-year-old monkey baby: it is a vote on popularity.
Thumbs down, a feature that should have more adoption and utility, doesn’t work, because it doesn’t bring the dopamine rush of the like. I mean, to dislike something, you have to think. As a result, with every day that passes, the noise increases. What is essential, remains buried in the background, looking, seeking and praying for attention.
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The question then is who will save us from the feed? It has to be someone whose principal business is not monetizing their customers by selling their data and advertising. For now, I think Apple is one of the companies which can do something about this. Apple News is a credible application, but it needs to embrace the web and become more open.
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We Are All Trapped in the “Feed”
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